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About-Face
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Last updated on March 24, 2008

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About-Face equips women and girls with tools to understand and resist harmful media messages that affect their self-esteem and body image.

Description:
To fulfill our mission, we lead media-literacy workshops in schools and groups, teach girls and women to take action, and maintain a resource-filled web site.

History:
About-Face was established in 1995 with a poster campaign by Kathy Bruin, who doctored a Calvin Klein fragrance ad featuring model Kate Moss. The poster, which previously read “Obsession,” was now emblazoned with “Emaciation Stinks” and was plastered all over San Francisco. Bruin’s personal rebellion received national media coverage and an overwhelming response from women who wanted to speak out against starvation imagery in media.

Since that first poster action in 1995, About-Face has put up three other large, full-color posters all over San Francisco and surrounding areas: “Bodies Are Not Fashion Accessories: Question the Motives of the Diet Industry” (1996), “Please Don’t Feed the Models”(1998), and “Fashion Plate” (2002), and choreographed numerous protests and other actions.

In 1997, About-Face began speaking engagements—precursors to our current media-literacy
workshops—at schools, universities, and other groups. In 2001, Kathy Bruin handed over leadership of About-Face to long-time member Jennifer Berger, who remains About-Face’s Executive Director today.

Contact people:
 Jennifer Berger, Executive Director, (phone), (email)
Alyza Jehangir, Program Director, (phone), (email)

Main office number: (415) 436-0212

Address:
 P.O. Box 77665
San Francisco, CA 94107

Web Site: http://about-face.org

Directions:
 We are a virtual organization and do not yet have a public office.

Miscellaneous Information
Besides English, which languages are spoken at your agency?
No others
What is the minimum age for volunteers at your agency?
16
Is your agency wheelchair accessible?
Yes
Does your agency have the capacity to host groups of more than 10?
No
Does your agency have the capacity to host groups of more than 20?
No


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The inclusion of any organization or person in this database does not constitute a representation, warranty, or endorsement with respect to the competence, suitability, or reliability of such organization or person by The Volunteer Center Serving San Francisco and San Mateo Counties; nor does The Volunteer Center Serving San Francisco and San Mateo Counties sponsor or endorse any third-party web site. Legal Notices
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